Motions Paths offers a great deal of flexibility to your text and graphic animation.
Adding Custom Emphasis Effects to Text and Graphics
Select a text placeholder or a graphic
View the Custom Animation Task Pane
Click Add Effect in the Custom Animation Task Pane
Choose Motion Paths: More Effects…
Figure 21. Add Motion Path Dialog Box
5. Choose any effect
6. Click OK
You can create your own Motion Path by choosing Draw Custom Path from the Motion Paths drop-down list.