Where’s Microsoft Headed?

Nathan Torrence July 23, 2009 IT News | 1 Comments

Its easy to wonder about the future of Microsoft these days. Looking in to the future ten years from now, I think just about any direction is possible for the giant. Its completely feasible for Microsoft to be fading in to “Digital Age” history. Or on the complete opposite side, its not unreasonable to see them regain their footing, and take the high ground (strategically that is) after assaults from Google, Apple, and a myriad of smaller niche products who slowly eat away at Microsoft’s market share.

TechRepublic author Jason Hiner, recently wrote “Has Microsoft switched from defense back to offense?“, an article that analyzes Microsoft’s recent reactions to competition and asks whether the company has any big plays left. Hiner unfortunately (but wisely) gives no clear answer to this question, but his article clearly points to the fact that this is a pivotal time for Microsoft. The “plays” they make now will have a huge impact on whether or not they’ll be on top of the industry a decade from now.

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