The New KeyStone OnDemand Logo
For many designers, creating a logo is a rare treat. Fortunately, I got such a treat not too long ago. Since the recent launch of KeyStone OnDemand we wanted to create branding to set it apart as its own brand while still staying closely connected with KeyStone Learning Systems (KLS) branding.
KeyStone Learning Systems Logo below.
So why put valuable time in to creating a logo? At the end of the day what does a logo really do? Well, without descending in to a long boring speech about communication and how the effects of branding affect your everyday decisions, etc… It all really boils down to this, logos speak volumes, good or bad, about whatever they represent. A logo needs to not only be easily recognizable and memorable, but it also needs to communicate a clear, concise, and positive message.
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