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On a recent post from ZDNet.com, Larry Dignan, shares his experience of using Microsoft's new search engine, Bing instead of Google for one week. In the post Dignan includes his short diary from each day's usage of Bing and his findings. The goal was to test some theories;

Could I use Bing as my default search engine?
Would I miss Google?
Is search really just a commodity where loyalties are chosen by brand not necessarily functionality?

Interestingly the issue of whether Bing has the potential to replace Google, or even (more realistically) take a significant portion of the market share, seems to come down more to brand loyalty rather than functionality.
While both search engines have powerful searches with varying features, they both only find what you're looking for some and not all of the time. While Bing seems to have done a fair job thus far, for the average user there is no clear incentive to switch from Google. Additionally, Dignan points out, "However, there was a trust issue with Bing and I. I felt like I had to verify my Bing results with a Google search."

At the end of the day, the vast majority of users are going to stick with Google, and even those that switch to Bing now, will most likely go back to using Google after the hype has worn off. To be fair though, this is just one battle in a very long search engine war.

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